Initially, PHA were commissioned to project manage this project.  However, their position was extended to take on the role of Lead Design consultants: (developing the auditorium’s layout, orientation, details and interiors).

The purpose-built, state-of-the-art 2,500-seater new build auditorium complex was also connected to an existing two-storey building, which was refurbished to house the administrative wing with offices, seminar rooms, a lecture theatre, chapel, crèche and restaurant.

The building has become a major, iconic venue in the heart of the West Midlands: being the venue of choice for conferences, celebrity’s concerts and blue-chip client events.